SERPs and the Super Bowl
Can SERPs predict the outcome of Super Bowl XLI? Lead Strategist with Netconcepts, PJ Fusco keeps score as three major search engines tell all. Looking only at indexation, back-links, result snippets,...
View ArticleInterview with social media optimizer Neil Patel
Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites...
View ArticleHow to Market on YouTube
Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to...
View ArticleThought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 1 of 2)
Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it’s not new, so...
View ArticleThought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 2 of 2)
The most important aspect of buzz marketing is being able to create a story that consumers as well as the media will find interesting and relevant. That story can be simpleâ??but it must be visual. It...
View ArticleDefending yourself against the blogs
Tim Parry, author for Multichannel Merchant, discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when...
View ArticleOwn Your Own Catchphrases in The Engines
P J Fusco’s unscientific survey shows marketers are still missing the boat on PPC. Selecting only jingles and buzzwords that didn’t include brand names, she decided to see if the big names were putting...
View ArticleTen Trends to Drive Traffic and Sales in 2007
Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in...
View ArticleMarketing on MySpace
With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to...
View ArticleWeb 2.0 for Publishers
In this presentation to The Wisconsin Publishersâ?? Production Club‘s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great...
View Article
